Serene is a graphic design senior thesis project developed by Megan Knight.
This project came together with the concept that CBD, now being legal in all 50 states, should be highlighted for it's benefits in reducing anxiety and stress. During my research I also found that wine (specifically red wine) also holds benefits which help reduce anxiety and stress. With these two things in mind I developed the concept of having a red wine brand which would be infused with CDB to harness their benefits.
Thesis statement
Many Americans who suffer from anxiety prefer a method of self medicating.
Take away the stigma of CBD use and mainstream it.
Graphic design can help by an entire marketing campaign.
Process Book
Throughout the course of developing this thesis a process book was created to showcase all the steps taken for the project. The process book also includes the brand information and guidelines.
Center for Undergraduate Research & Creative Activity(CURCA) Celebration
In addition, the below poster was presented at the May 1, 2020 CURCA Celebration at Westfield State University in Westfield, MA.
In addition, the below poster was presented at the May 1, 2020 CURCA Celebration at Westfield State University in Westfield, MA.
